British Branding at its best
Institutions and governments are not the place normally where you see a true understanding of the power of the brand. But the arrival of the NHS Nightingale hospitals are a shining exception to that rule. If you’d given this as a brief to agencies to create, name and develop an identity within two weeks even […]
The good, the bad and the downright odd.
In these very strange times, we are seeing brands acting strangely. So whilst nothing currently is remotely normal, sometimes behaviour in difficult circumstances show the true colours of a company and brand. Here is a few e.g’s which have caught my eye over the last week. The good. In fact, the downright excellent. Mercedes F1 […]