The beautiful game …
It is the aim of every brand to create the ultimate partnership, that is to turn consumers into purchasers, purchasers into brand advocates, and advocates into fans. Football clubs have the holy grail of brand relationships – fans but they simply do not seem to understand the value of that partnership and have managed to […]
Oldies but goodies
Grocery stores have become front and centre in our conscious these days. They are one of the few places we can go visit legitimately and how they are choosing to respond to both their customers and their staff during this crisis is starting to show that sometimes a return to the well proven proposition and […]