Votes are currently being taken and tabulated from the public for this historic achievement. To vote, send an email to: email@example.com stating “The O2 for best sponsorship of the last 20 years” either in the subject or body of the email. The deadline is March 5th.
Our collaboration partners in Moscow, TNC, created the concept and product design of the Olympic and Paralympic medals as part of the Style guideline designs for the games. These included the sports facilities, the logo and visual language for the Olympic Relay torch design, entrance tickets to sporting events. They also produced guidelines for broadcast and communication materials.
We are delighted that Bill Wallsgrove, our Head of Ideas, has been invited onto the Design Council “Sounding Board”. The Design Council says the aim of the new initiative is to ‘act as an open and inclusive platform to discuss design and contribute ideas and expertise’. The Design Council is aiming to improve its links with industry with the launch of a new ‘sounding board’ – an informal group of practising designers who will input feedback and ideas to the Design Council. The sounding board comprises 36 members with expertise including design, the built environment, business and technology.
The Nantucket Trading Company, new to the UK draws its inspiration from the beloved, classic style of New England and Nantucket Island in particular. The natural colour palette is drawn from the island’s historic homes, iconic lighthouses, open harbours and dramatic beaches. BrandVoice created the brand identity and packaging and also worked with colour expert Prof. Clare Johnston of the Royal College of Art to ensure the authenticity of the “Original Colours of New England” colour palette.
Brand licensing should sit at the very heart of an organisation’s work. Licensing activity should reinforce the corporate vision and mission and support plans for customer engagement, development and retention. It is in effect just one strand of an organisation’s marketing and communications stragegy.
Mobile is vital to on line retailers as a mobile optimised store and a fast mobile connection gives pure play retailers like Colour & Paint a chance to be included in an in-store price comparison and purchase decision even if they sell exclsively on line. Google Analytics show that 25% of all traffic to www.colourandpaint.com is from a mobile device.