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Chris Smith

Head of Retail

Chris has spent a career intimately involved with brands and retail. After an  MA in Economics at Cambridge he started his career with Barclays Bank in brand management before a stint in advertising with Euro RSCG. From there he moved into retail via innovation for the Castrol brand. There followed senior posts with Halfords, B&Q and Kingfisher before moving into international retail consultancy. Chris has always believed that the customer is always front and centre in the minds of successful brands and businesses. And if we can get inside our customer’s mind then our business will prosper.

Summary:

  • Experienced retail marketer with Kingfisher (B&Q) and Boots (Halfords)
  • International retail own brand creator / guardian
  • 20 years + in senior marketing / commercial roles
  • Finance, oil, consumer automotive and retail sectors
  • 4 years as international retail business consultant

Key Retail Experience:

  • Retail own brand product / brand identity / packaging / store layout development at Halfords (Ripspeed) and Kingfisher (Colours)
  • Customer proposition development
  • Store revamp projects at Halfords and B&Q
  • UK and international brand stretch
  • International trend and style programme management

Contact Chris

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