Keith Wilson

Consultant

Keith is a passionate marketeer, who believes in real marketing – understanding customers’ needs and behaviours, and putting satisfying them at the heart of an organisation. After graduating in Economics from Leeds University, and studying Marketing at postgraduate level, Keith’s career began in retail with Granada and Thorn EMI.

He then moved to the supplier side with the white goods leader Whirlpool where, after executing the transition from the Philips to the Whirlpool brand, he followed an international marketing career, before coming back to the UK to his first general management role as MD.
Keith then joined the French domestic appliances group Moulinex, heading up the UK/Ireland and Nordic businesses.

Recently he has specialised in the DIY market, where as MD for Ostendorf he successfully relaunched the Colours brand in paint in partnership with B&Q. Keith continued his strong relationship with Kingfisher and B&Q with TTi, owners of the Ryobi, AEG, Milwaukee and Homelite brands, in power and garden tools, where he led Ryobi and Milwaukee to be the fastest growing DIY and professional power tools brands respectively.

Keith is a passionate marketeer, who believes in real marketing – understanding customers’ needs and behaviours, and putting satisfying them at the heart of an organisation.