UK still best placed for ecommerce despite Brexit

Posted by on Jun 27, 2016 in Blog | No Comments
UK still best placed for ecommerce despite Brexit

Well, what a weekend. The unthinkable has happened and we are on our way out of the EU (although the referendum is not legally binding) and our two main political parties are imploding. This is not the time or place to argue the rights and wrongs of the people’s choice. However I have had several […]

BrandVoice workshops – launching a new business – Multiple Minds

Posted by on Apr 26, 2016 in Blog | No Comments
BrandVoice workshops – launching a new business – Multiple Minds

We met the team behind Multiple Minds through our work with Brunel University and the Co-Innovate programme – where we run Brand innovation workshops. Paula and Amanda both work at Brunel but have created a new and innovative community based business. Multiple Minds has been set up to help parents with their work / life […]

Coca Cola hires a man to laugh on Belgian subway

Posted by on Apr 5, 2016 in Blog | No Comments
Coca Cola hires a man to laugh on Belgian subway

Belgian agency Gonzales, taking the insight that “happiness starts with a smile”— wanted to make people laugh in an environment where silence and straight faces are the norm. So they hired a man to get the laughter started. Just got to love the brand engagement when brand team members hand out free cokes at the […]

Will mBank mobile payments replace your bank account?

Posted by on Mar 9, 2016 in Blog | No Comments
Will mBank mobile payments replace your bank account?

Will mobile technology replace your bank account?  In much of the emerging world, it’s not so much that  punters are migrating to mobile banking… it’s a fact that this is the only form of banking available. Mobile phones are used in virtual payment systems because a normal banking doesn’t exist. In China today you can […]

Does 2016 mark the end of “Digital Marketing”?

Posted by on Mar 4, 2016 in Blog | No Comments
Does 2016 mark the end of “Digital Marketing”?

Does 2016 mark the end of “Digital Marketing”? Brad Jakeman, the CEO of Pepsico, recently said that “There is no such thing as digital marketing. There is marketing – most of which happens to be digital.” We at BrandVoice agree. There has definitely been a backlash against the term “digital marketing” over the last few […]

Brand Partnerships: TAG Heuer & Android launch luxury smartwatch

Posted by on Dec 3, 2015 in Blog | No Comments
Brand Partnerships: TAG Heuer & Android launch luxury smartwatch

TAG Heuer (one of our favourite brands) has just revealed its luxury smartwatch in partnership with Google/Android. The watch design carries the classic TAG design DNA and will appeal to watch sports watch aficionados and tech lovers alike and is a beautiful balance of style and technology. TAG’s CEO stated at the Paris unveiling “We are […]

Lesley Saville launches new sponsorship consultancy at BrandVoice.

Posted by on Nov 1, 2015 in Blog | No Comments
Lesley Saville launches new sponsorship consultancy at BrandVoice.

Following a decade of unparalleled  success as VP Global Partnerships at Anschutz Entertaiment Group (AEG) Lesley Saville has joined BrandVoice Marketing Group as partner to create and lead the new sponsorship consultancy arm of the business. Lesley is best know as the driving force behind the launch of The O2, formally the Millenium Dome. With […]

Where do Dulux get their inspiration from?

Posted by on Oct 3, 2015 in Blog | No Comments
Where do Dulux get their inspiration from?

When we designed and launched the Colour & Paint online retail brand in 2013 we were looking to create exciting and differentiated colour palettes through a series of premium brand licences. We had a home fashion partner, Liberty of London, and a leading gallery, The Royal Academy of Art, but sought a colour collection inspired […]

What most social media gurus don’t tell you about ROI

Posted by on Jun 7, 2015 in Blog | No Comments
What most social media gurus don’t tell you about ROI

I am often asked by both prospective clients and longstanding clients alike “how do we make our social media marketing work? We are posting regularly but don’t seem to get results or return on time invested – what’s the secret?”. The simple answer is that if you are still using social media with a push […]

Building Brand Brands In The Digital Space Workshop 2015

Posted by on Jun 3, 2015 in Blog | No Comments
Building Brand Brands In The Digital Space Workshop 2015

Over the last twelve months we have run a series of workshops for SMEs in collaboration with Brunel University as part of their Co-Innovate programme. The workshops cover a wide range of topics essential for smaller businesses to understand and master in order to be successful on line: • Traditional vs Modern marketing • First things first: […]