Does 2016 mark the end of “Digital Marketing”?
Does 2016 mark the end of “Digital Marketing”? Brad Jakeman, the CEO of Pepsico, recently said that “There is no such thing as digital marketing. There is marketing – most of which happens to be digital.” We at BrandVoice agree. There has definitely been a backlash against the term “digital marketing” over the last few […]
Brand Partnerships: TAG Heuer & Android launch luxury smartwatch
TAG Heuer (one of our favourite brands) has just revealed its luxury smartwatch in partnership with Google/Android. The watch design carries the classic TAG design DNA and will appeal to watch sports watch aficionados and tech lovers alike and is a beautiful balance of style and technology. TAG’s CEO stated at the Paris unveiling “We are […]
Where do Dulux get their inspiration from?
When we designed and launched the Colour & Paint online retail brand in 2013 we were looking to create exciting and differentiated colour palettes through a series of premium brand licences. We had a home fashion partner, Liberty of London, and a leading gallery, The Royal Academy of Art, but sought a colour collection inspired […]
What most social media gurus don’t tell you about ROI
I am often asked by both prospective clients and longstanding clients alike “how do we make our social media marketing work? We are posting regularly but don’t seem to get results or return on time invested – what’s the secret?”. The simple answer is that if you are still using social media with a push […]
Building Brand Brands In The Digital Space Workshop 2015
Over the last twelve months we have run a series of workshops for SMEs in collaboration with Brunel University as part of their Co-Innovate programme. The workshops cover a wide range of topics essential for smaller businesses to understand and master in order to be successful on line: • Traditional vs Modern marketing • First things first: […]
New brand creation for Aara’s Foods
Following a meeting at a brand workshop run by BrandVoice on behalf of Brunel University’s Co-Innovate programme the agency worked with founder and CEO Alia Arain on the brand strategy for Aara’s Foods, crafting the proposition and positioning and creating a distinctive “brand voice” for the brand that works across all areas of communication. The brand identity and […]
Brand creation and ecommerce launch for Maven Designer Jewellery
Following the creation of the Maven Designer Jewellery brand, Brandvoice Marketing Group is now working with the innovative online retailer to launch the online shop. The brand is the brain child of Emma Noon, a serial entrepreneur with a love of design and jewellery. Emma came to Brandvoice with the idea of setting up a business […]
Is social media really as effective for business as the hipsters would have us believe?
Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. Let me start by saying I’m a big fan and a regular reader of his columns in Marketing Week. However I find it hard to […]
Brand Licensing and how it works
Brand licensing is in effect a partnership whereby two parties will gain something from coming together which ordinarily they could not achieve on their own. For a brand owner (the licensor) this will often be revenue and exposure to potential new audiences. For the retailer/manufacturer (the licensee) this will often be about creating an exclusive […]
How To Get Free Traffic To Your Website
Following recent changes to Google’s algorythm, known as Panda and other cute little names for messing with honest hard working on-line marketeers I have become aware of a number of courses offering so called “Black Hat” ways to beat Google. Forget it. This is just opportunistic nonsense designed to fleece the inexperienced. You CAN”T beat […]