Following the creation of the Maven Designer Jewellery brand, Brandvoice Marketing Group is now working with the innovative online retailer to launch the online shop. The brand is the brain child of Emma Noon, a serial entrepreneur with a love of design and jewellery. Emma came to Brandvoice with the idea of setting up a business that works closely with jewellery designers, both emerging and established, to deliver modern, innovative and highly creative pieces to the market, the kind of thing that you don’t often find in mainstream accessory stores. Emma’s love of design lies at the heart of the business as she curates the jewellery collections and is constantly searching for new and beautiful items for the shop. Emma is the chief maven – a trusted expert in her field who seeks out the unusual and shares it with her community of followers.
We started the brand creation process with our brand workshop (for more information email us at firstname.lastname@example.org) where we start to build the foundation of the brand, establish the core proposition, create the brand name and agree the creative brief for the brand identity. Part of the process is also a competitor review (both on and off line) and the development of a keyword strategy for the brand (essential as the main outlet for the products is online). Emma talks to Bill Wallsgrove (creative director) about her motivations for starting the business and her ambitions for the brand below:
“Brandvoice is an experienced team who are unusual in that they combine in-depth brand knowledge with commercial nouse. It really helps that they are entrepreneurs themselves so they understand the challenges that businesses face and can get to the heart of an issue simply and quickly”.