B&Q Colours

Bill originally created the Colours brand for B&Q in the UK in 1997 – for a range of 28 paints. This successful retail own brand has now been applied across tens of thousands of SKUs worldwide. He has been involved in the brand’s development and design changes for Kingfisher across markets including France, Poland and China.

This is our current UK version. The objective of this update was to take ownership of a generic term – and to help people to combine colours with confidence across a wide decorative range.

B&Q Colours home fashion, interiors and paint range. Brand identity, packaging, brand communications and POS.