The beautiful game …
It is the aim of every brand to create the ultimate partnership, that is to turn consumers into purchasers, purchasers into brand advocates, and advocates into fans. Football clubs have the holy grail of brand relationships – fans but they simply do not seem to understand the value of that partnership and have managed to […]
Oldies but goodies
Grocery stores have become front and centre in our conscious these days. They are one of the few places we can go visit legitimately and how they are choosing to respond to both their customers and their staff during this crisis is starting to show that sometimes a return to the well proven proposition and […]
British Branding at its best
Institutions and governments are not the place normally where you see a true understanding of the power of the brand. But the arrival of the NHS Nightingale hospitals are a shining exception to that rule. If you’d given this as a brief to agencies to create, name and develop an identity within two weeks even […]
The good, the bad and the downright odd.
In these very strange times, we are seeing brands acting strangely. So whilst nothing currently is remotely normal, sometimes behaviour in difficult circumstances show the true colours of a company and brand. Here is a few e.g’s which have caught my eye over the last week. The good. In fact, the downright excellent. Mercedes F1 […]
Lesley Saville launches new sponsorship consultancy at BrandVoice.
Following a decade of unparalleled success as VP Global Partnerships at Anschutz Entertaiment Group (AEG) Lesley Saville has joined BrandVoice Marketing Group as partner to create and lead the new sponsorship consultancy arm of the business. Lesley is best know as the driving force behind the launch of The O2, formally the Millenium Dome. With […]
AOS Orwell Corporate Branding
AOS Orwell was formed in 2011 following the merger of AOS (Africa Oilfield Services Ltd) and Orwell Oil & Gas International; two Nigerian-based oil service companies, creating the largest indigenous services company in the region. The new business is the first truly indigenous African Oilfield Services Company. The objective of the business is to provide […]
UK still best placed for ecommerce despite Brexit
Well, what a weekend. The unthinkable has happened and we are on our way out of the EU (although the referendum is not legally binding) and our two main political parties are imploding. This is not the time or place to argue the rights and wrongs of the people’s choice. However I have had several […]
BrandVoice workshops – launching a new business – Multiple Minds
We met the team behind Multiple Minds through our work with Brunel University and the Co-Innovate programme – where we run Brand innovation workshops. Paula and Amanda both work at Brunel but have created a new and innovative community based business. Multiple Minds has been set up to help parents with their work / life […]
Coca Cola hires a man to laugh on Belgian subway
Belgian agency Gonzales, taking the insight that “happiness starts with a smile”— wanted to make people laugh in an environment where silence and straight faces are the norm. So they hired a man to get the laughter started. Just got to love the brand engagement when brand team members hand out free cokes at the […]
Will mBank mobile payments replace your bank account?
Will mobile technology replace your bank account? In much of the emerging world, it’s not so much that punters are migrating to mobile banking… it’s a fact that this is the only form of banking available. Mobile phones are used in virtual payment systems because a normal banking doesn’t exist. In China today you can […]