Is this the end of the road for Aquascutum? We don’t think so. The rights to the brand in Asia are owned by a Hong Kong trading company. Expect to see another turnaround and re-imagining of classic “Britishness” which will then be sold back to us as the height of style. Think Mini and many more.
On Tuesday 27th March 2012 our specialist live music team: Broccoli Events spent the day with The Lysergic Suite in the Gibson Guitar studio filming an online gig. The interview with the band and a selection of songs from the gig will be used to build and extend the awareness of the Gibson brand to bands and aspiring musicians using social media and our extensive artist and fan network.
In order to effectively deliver a multi-channel strategy retailers and brands must not only grasp the opportunities that technology and social media offer but must ensure that their “brand voice” – the look, feel and tone of their content is consistent across all touch points. Avoid fragmented marketing communications at all costs to ensure a seamless customer experience.
Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.
Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.
Here are few useful tips to drive traffic to your site using social media: The most important place on the web to put your content is in your own blog attached to your web site. View this as the building of an asset. If you are relevant and consistent it will pay dividends.
Any business that still doesn’t recognise the power and reach of social media needs to watch this. This video is part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman.
In just six weeks a total number of 1.768 million social media impressions/shares were achieved.
Video sharing site YouTube (owned by Google) has grown its share to 25% of total social media visits from 23.6% in 2010. Experian’s data shows that the number of visits to YouTube grew 45% from 417 million in December 2010 to 606 million in December 2011.
Mobile is everywhere. Noting that a large majority of consumers are using smartphones are using them for shopping and getting in touch with businesses. Temsamani said that it’s not simply that people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.
This article was written by Mark Alexander, Managing Director of Benchmark Retail Services. Benchmark and…
