Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. In fairness, He isn’t knocking digital but believes that social is a tiny part of it. Is he right? Read more here…
Votes are currently being taken and tabulated from the public for this historic achievement. To vote, send an email to: firstname.lastname@example.org stating “The O2 for best sponsorship of the last 20 years” either in the subject or body of the email. The deadline is March 5th.
Our collaboration partners in Moscow, TNC, created the concept and product design of the Olympic and Paralympic medals as part of the Style guideline designs for the games. These included the sports facilities, the logo and visual language for the Olympic Relay torch design, entrance tickets to sporting events. They also produced guidelines for broadcast and communication materials.
We are delighted that Bill Wallsgrove, our Head of Ideas, has been invited onto the Design Council “Sounding Board”. The Design Council says the aim of the new initiative is to ‘act as an open and inclusive platform to discuss design and contribute ideas and expertise’. The Design Council is aiming to improve its links with industry with the launch of a new ‘sounding board’ – an informal group of practising designers who will input feedback and ideas to the Design Council. The sounding board comprises 36 members with expertise including design, the built environment, business and technology.