Aara’s Foods is on a mission to “lead a revolution in baby food by bringing ethically sourced, fresh, appetising and wholesome food to the next generation”. BrandVoice worked with founder and CEO Alia Arain on the brand strategy for Aara’s Foods, crafting the proposition and positioning and creating a distinctive “brand voice” for the brand.
Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. In fairness, He isn’t knocking digital but believes that social is a tiny part of it. Is he right? Read more here…
Votes are currently being taken and tabulated from the public for this historic achievement. To vote, send an email to: email@example.com stating “The O2 for best sponsorship of the last 20 years” either in the subject or body of the email. The deadline is March 5th.
Our collaboration partners in Moscow, TNC, created the concept and product design of the Olympic and Paralympic medals as part of the Style guideline designs for the games. These included the sports facilities, the logo and visual language for the Olympic Relay torch design, entrance tickets to sporting events. They also produced guidelines for broadcast and communication materials.