Our blog, WE SAY

02 Jul . 2015

Trevor Bradford

Aara's Foods pack shot

New brand creation for Aara’s Foods

Aara’s Foods is on a mission to “lead a revolution in baby food by bringing ethically sourced, fresh, appetising and wholesome food to the next generation”. BrandVoice worked with founder and CEO Alia Arain on the brand strategy for Aara’s Foods, crafting the proposition and positioning and creating a distinctive “brand voice” for the brand.

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Our blog, WE SAY

06 Mar . 2015

Trevor Bradford

Why Social Media Is Mostly A Waste of Time For Marketers

Social media: mostly a waste of time for brands?

Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. In fairness, He isn’t knocking digital but believes that social is a tiny part of it. Is he right? Read more here…

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Our blog, WE SAY

13 Feb . 2014

Trevor Bradford

Sochi Winter Olympics Medals 2014

TNC create style and communications guidelines for Sochi Winter Olympic Games 2014

Our collaboration partners in Moscow, TNC, created the concept and product design of the Olympic and Paralympic medals as part of the Style guideline designs for the games. These included the sports facilities, the logo and visual language for the Olympic Relay torch design, entrance tickets to sporting events. They also produced guidelines for broadcast and communication materials.

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