Live events drive massive social media reach at The O2
In just six weeks a total number of 1.768 million social media impressions/shares were achieved.
Video drives social media battle of the giants: Facebook vs.Youtube
Video sharing site YouTube (owned by Google) has grown its share to 25% of total social media visits from 23.6% in 2010. Experian’s data shows that the number of visits to YouTube grew 45% from 417 million in December 2010 to 606 million in December 2011.
Mobile marketing trends: Google’s VP of mobile advertising reviews mobile in 2011
Mobile is everywhere. Noting that a large majority of consumers are using smartphones are using them for shopping and getting in touch with businesses. Temsamani said that it’s not simply that people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.
Bringing new products and brands to market – retail stagnation
This article was written by Mark Alexander, Managing Director of Benchmark Retail Services. Benchmark and Brand Voice collaborate on a number of retail projects. The Benchmark team provide Brand Voice with valuable insight as to how brands are performing at point of sale and together we create retail solutions integrating communication and mobile marketing with [...]
Mobile Marketing: Orange says Tablets take viewers from TV
In a recent study of 5000 users conducted by Orange it was found that 35% of UK tablet owners use their device as an alternative to TV watching various video on demand services and streamed content.
The study was conducted by TNS Research and covers user activity the UK, France, Spain and Poland , it also found that mobile browser usage is more popular than mobile apps for accessing the internet, the same as was concluded in the previous year.
December Sessions Free Live Music Festival at The O2. More Bands announced.
Nothing cheers me up like live music played by really talented artists. Especially when it’s FREE! Even if you are feeling the pinch this Christmas there is always the December Sessions at The O2 this December. 20 nights, over 100 bands absolutely free.
The importance of building brands and branding buildings
Cities are defined by their landmark buildings. Take a view from London’s most scenic viewpoint, Primrose Hill, and you can see the wonderful architectural diversity of our great city.
From Canary Wharf to the London Eye, and even the radio tower at Crystal Palace, a plethora of architectural styles can be observed and enjoyed. This got us [...]
December Sessions at The O2: Free Live Music Festival
Kicking off on the December 3rd and finishing on December 22nd, five of the UK’s best emerging bands a night will take to a specially constructed stage in London Piazza at The O2.
Four of the twenty nights are being managed by BrandVoice Marketing Group’s specialist events company, Broccoli Events. Working with The O2 is major coup for the talented young team who seem to have a magic touch when it comes to spotting new talent.
The O2 Arena Hands SEO Search Engine Optimisation and Mobile Marketing Task To BrandVoice
Anschutz Entertainment Group (AEG), owners of The O2 Arena, the most successful music and entertainment venue in the world has appointed BrandVoice Marketing Group to advise on keyword strategy and SEO (Search Engine Optimisation).
Loyalty cards on your smartphone: Apps vs Mobile Website
We have an answer that is simple inexpensive and works for all phones that have a camera and a web browser. Our approach is based upon mobile web site technology and is very simple to implement.
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