Following a decade of unparalleled success as VP Global Partnerships at Anschutz Entertaiment Group (AEG) Lesley Saville has joined BrandVoice Marketing Group as partner to create and lead the new sponsorship consultancy arm of the business. Lesley is best know as the driving force behind the launch of The O2, formally the Millenium Dome.
When we designed and launched the Colour & Paint online retail brand in 2013 we were looking to create exciting and differentiated colour palettes through a series of premium brand licences. We had a home fashion partner, Liberty of London, and a leading gallery, The Royal Academy of Art, but sought a colour collction inspired by global travel.
We believe that the very best creative ideas are only as good as the briefs behind them therefore we have developed a workshop methodology that helps the collective team to develop and sharpen the very best proposition and positioning for the Brands we are either creating or developing.
Aara’s Foods is on a mission to “lead a revolution in baby food by bringing ethically sourced, fresh, appetising and wholesome food to the next generation”. BrandVoice worked with founder and CEO Alia Arain on the brand strategy for Aara’s Foods, crafting the proposition and positioning and creating a distinctive “brand voice” for the brand.
Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. In fairness, He isn’t knocking digital but believes that social is a tiny part of it. Is he right? Read more here…