Good Lords!
The Players with Pedigree concept has now moved over to a whole new ball game….
Brand Beer Football
Three of my favourite words. We really enjoyed this project for Marston’s. It all started…
St Pancras Christmas Event Brand Sponsorship Opportunity
Calling all premium brands! We have a major sponsorship opportunity for a series of Christmas events at the gloriously revamped St Pancras Station.The Christmas events commence on 2nd December and run through the Christmas period. The station has become an amazing venue for shopping and socialising as well as being one of London’s busiest transport hubs.
Bands for Brands – why original music really matters
Music has always been an important part of the BrandVoice offer. We believe the opportunity…
The Second Floor…
Thank goodness proper television is back. In a time of “Big Brother”, “X Factor” and “I’m desperate to have my 5 minutes on television please get off my screen” it’s wonderful to have “Mad Men” back. This is my favourite TV programme by far. The best thing since “The Sopranos” and “Six Feet Under”.
Carpet Wrong!
I thought this was a witty title for my latest post so decided to Google it of course. It is not original, it is all over the netosphere, blogs and consumer forums with people complaining about service and product at Carpet Right. I wouldn’t know about this because I have never been into the store. It just doesn’t appeal to me and I really don’t like the logo – more about carpets later.
A sparkling approach to innovation
I recently read an article in the London Business School Strategy Review entitled “Sparkling Innovation” about Glaxo SmithKline’s resourceful approach to innovation. The article addresses the problem of balancing budgets with the need for a constant flow of new products and poses the question of what happens to second tier or regional brands? Do you focus solely on your global / top performers (the P&G approach) and cull the rest or do you manage the also-rans as cash cows with little or no investment?
