21 Jan . 2012
By Keith Wilson
If you can find the right expertise to support you, don’t take the line of least resistance and see own brand as necessary evil at the bottom end of the market. Work with a partner who can help you develop something of long-term sustainable value, which belongs to you and nobody else. Go on, build a brand.
06 Jan . 2012
By Trevor Bradford
New report shows that many leading brands and agencies still do not fully understand mobile marketing and the need to design the content and mobile sites for the small screen and to deliver a relevant and satisfying consumer experience.
13 Feb . 2011
By Trevor Bradford
Video SEO gives marketers an unprecedented chance to dominate entire search engine results pages and gain significant competitive advantage. A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009).
20 Jan . 2011
By Trevor Bradford
Turn your packaging, press ads and point of sale material into interactive campaign elements with a QR or Quick Response code. Use a QR code to add web links to a printed page, web site or even include it in a video. When you scan a QR code using a web cam or mobile phone [...]
14 Jan . 2011
By Trevor Bradford
In order to generate organic search rankings and get traffic to your web site you have to be on the radar. Just follow these easy steps to get free organic traffic.
10 Dec . 2010
By Trevor Bradford
To non-web masters search engine optimization sounds like a black art. Luckily it’s not too difficult to grasp even if you’re not very technical. Just review your web site against these six simple steps and see how well you are doing.
07 Dec . 2010
By Trevor Bradford
Once you feel it, it sticks to you. It gets inside your guts, it becomes instinct. That’s why interactive advertising sticks to your brain. It builds peoples instincts and feeds their brain the brands message, associating feelings and emotions. No matter how technology evolves, the human being has always been the same since primordial times we will always learn by experience.
22 Aug . 2010
By Trevor Bradford
Why SMS messaging is a key part of marketing and how to measure ROI (Return On Investment).
27 May . 2010
By Trevor Bradford
Some facts to conjure with…
Mobile has the broadest reach: Mobile 4.8 billion vs. Internet 1.7 billion users.
5 Billion Mobile users expected in 2010 –World population is 6.8 Billion.
There are almost 5 times more mobile devices than computers.
Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97% final open rate.
