We join the Pic-Nic Village
I am a childhood friend of Pete’s and was delighted to be invited by him to help brand his new business concept. Pete Lawrence, is an entrepreneur, musician, DJ, festival organiser and so much more. I helped him develop the brand concept for his new venture Pic-Nic Village. This is a modern day co-operative online community, it aims to connect like-minded creative thinkers who want to share, enjoy and benefit from each other’s talents, ideas and thoughts of a personal, business or social nature. Pete was inspired by his last venture, The Big Chill Festival, which spawned a web forum now cited as an early example of effective social media. Building on this experience, Pic-Nic Village represents an evolution in social networking where communities are owned and shaped by members. Pic-Nic Village will feature an online ‘media centre’ for showcasing members’ projects, hobbies and passions, which will expand into offline networking events, conferences and gatherings for the community.
I helped Pete develop the name, business presentation, brand proposition and Brand Identity concept – “eye-to-eye” connecting the dots. I am retained as a brand and creative mentor in the team developing the tone of BrandVoice for the business moving forward. The brand concept was crafted by the web development team. With a clean and elegant design, the social media platform will be accessible from both desktop and mobile devices. Members will be able to shape the direction of the community by putting forward ideas for additional features and functionality.
Pic-Nic Village will consist of a collaborative social networking platform that will provide messaging, chat and location geomapping features with the functionality of a personal ‘media centre’, enabling members to store pictures, movies, music, posts, events, news, blogs, projects, job offers, editorial and external links. The community will be focused around specific guilds – art, architecture, design, film making, fashion, gardening, music and walking, for example – enabling discussion both within, and outside of, niche communities to be a catalyst for new ideas, initiatives and collaborations.
I have always admired Pete’s ventures over the years. He has always had his finger on the pulse and I believe this is another place where creative people will gather in the future. The opportunity to spin off-line music events, festivals and new businesses out of the community is really exciting. I am thrilled to be working as part of the team.
I encourage you to explore further and join this exciting online creative co-operative. http://picnicvillage.com/
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