Live events drive massive social media reach at The O2
Following the very successful December Sessions at The O2 in 2011 conceived by BrandVoice Marketing Group, Broccoli Events (our specialist music business) who content managed four of the festival nights and drove the social media activity for those events have released an amazing set of social media metrics, proving that for the levels of sharing to be achieved that most brands can only dream about there must be a highly motivating consumer proposition that is actually worth sharing with friends. In this case free live music of the highest quality at the world’s most popular and iconic venue: The O2.
In just six weeks we achieved a total number of 1.768 million social media impressions/shares.
Every post was logged and tracked. The numbers break down as follows:
- Music fans Twitter posts on Broccoli bands – 140 posts – 275,650 reach to followers
- Music fans Facebook posts on Broccoli bands – 77 posts – 137,230 reach to friends
- Music industry Twitter posts on Broccoli bands – 43 posts – 15,713 reach to followers
- Industry posts on Facebook on Broccoli bands – 24 posts – 39,675 reach to friends/fans
- Bands booked by Broccoli posting on Facebook – 261 posts – 360,215 reach to fans
- Bands booked by Broccoli posting on Twitter – 330 posts – 471,721 reach to followers
- Broccoli team Facebook posts – 171 posts – 213,924 reach to network
- Broccoli team Twitter posts – 226 posts – 219,454 reach to followers
- December Sessions Twitter posts on Broccoli bands – 13 posts – 3,676 reach to followers
- December Sessions Facebook posts on Broccoli bands – 19 posts – 37,897 reach to fans
Call us to discuss how we can leverage the power of live music for your brand!
