Loyalty cards on your smartphone: Apps vs Mobile Website
App or Mobile Website? What about the duplication of costs to build apps for the main platforms? What if I don't have a smartphone and still want to participate?
BrandVoice is working with a number of clients at the moment that are keen to investigate mobile smartphone loyalty programmes. Debates have ranged around cost and limitation of building apps for specific mobile operating systems: iPhone Vs. Android? What about WIndows and Blackberry and Symbian ??? What about the duplication of costs to build apps for the main platforms? What if I don’t have a smartphone and still want to participate?
We have an answer that is simple inexpensive and works for all phones that have a camera and a web browser. Our approach is based upon mobile web site technology and is very simple to implement. Call us to find out more.
