A speedy mobile connection is the catalyst to transform the way that we shop online and how we make a purchase decision in store. Known as “showrooming” many customers copmpare prices on line whilst in the store before making the final decision to buy. This gives pure play on line retailers like Colour & Paint a chance to be included in that decision even if they sell exclsively on line.
As part of the ongoing e commerce support for www.colourandpaint.com Brandvoice Marketing Group has launched a Magento integrated mobile site. The site works across all main mobile platforms and is fully transactional. Google Analytics show that 25% of all traffic to Colour & Paint is from a mobile device. Testimony we believe to the view that customers will interchangeably engage across a variety of product categories from desktop, tablet and smartphone.