For professionals serious about business-to-business networking and marketing, one social media tool that’s now compulsory is LinkedIn. 2012 was a year of change for this networking website, with refreshed designs and some new tricks to help businesses make the best of it for promoting their brand and selling their products and services.
The objective of the launch is to change the way people buy tickets. AEG believe buying a ticket to see your favourite artist should be simple, convenient, fair and social. A poster launch campaign utilises QR codes linking the users’ smart phones to the AXS.com Facebook page. The QR codes are managed by BrandVoice Marketing Group’s specialist Mobile Marketing team.
From the launch hype to the actual product, I have had the feeling that something is missing from the new iPhone 5. The launch presentation itself lacked the old Steve Jobs fizz but I think that Steve himself would have had a problem talking up Apple’s latest baby when you compare it to the the host of other smartphones that are now around.
Music is a key part of our Content Creation offer, people are inspired by, and share, music, filmed performances, events and videos. In Tune places the right music, and our team of experienced music professionals, with the right brands in the right place at the right time. Services: Creating Original Music for Brands Music Events, After Show and Launch Parties Music Sponsorship Music Licensing and Music Publishing Music for Film, TV and Advertising Music Videos Sonic Brands Content Creation – Film / Animation Social Media and SEO Design and Writing for Music related Content Delivered with a Passion for Music and Brands.
A second screen allows advertisers to benefit from a much deeper relationship with TV content. If used smartly, this can go way beyond a bit of TV sponsored branding either side of the main content and changes the consumer journey and experience. Both advertisers and programme producers need to adapt to this to get the full benefit. Not all TV is watched in the home environment. Watching football communally in your local pub is a social event. An event that offers brands a great way to engage socially in real time with potential customers.
Is this the end of the road for Aquascutum? We don’t think so. The rights to the brand in Asia are owned by a Hong Kong trading company. Expect to see another turnaround and re-imagining of classic “Britishness” which will then be sold back to us as the height of style. Think Mini and many more.