Our blog, WE SAY

12 Apr . 2012

Trevor Bradford

Gibson Guitars on-line Gig produced by Broccoli Events

Content creation and live music event for Gibson Guitars

On Tuesday 27th March 2012 our specialist live music team spent the day with The Lysergic Suite in the Gibson Guitar studio filming an online gig. The interview with the band and a selection of songs from the gig will be used to build and extend the awareness of the Gibson brand to bands and aspiring musicians using social media and our extensive artist and fan network.

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Our blog, WE SAY

23 Mar . 2012

Trevor Bradford

Multi channel marketing

Multi Channel Marketing: An overview of the issues and opportunities

In order to effectively deliver a multi-channel strategy retailers and brands must not only grasp the opportunities that technology and social media offer but must ensure that their “brand voice” – the look, feel and tone of their content is consistent across all touch points. Avoid fragmented marketing communications at all costs to ensure a seamless customer experience.

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Our blog, WE SAY

21 Mar . 2012

Trevor Bradford

The Magazine - Net-a-Porter's iPad app

Branded Content Creation – great iPad app by Net-a-Porter

Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.

Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.

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4 Comments

Our blog, WE SAY

Trevor Bradford

Drive traffic by blogging

Social Media Marketing: Blog to drive traffic

Here are few useful tips to drive traffic to your site using social media: The most important place on the web to put your content is in your own blog attached to your web site. View this as the building of an asset. If you are relevant and consistent it will pay dividends.

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Our blog, WE SAY

23 Dec . 2011

Trevor Bradford

1324642059Androidtablet

Mobile marketing trends: Google’s VP of mobile advertising reviews mobile in 2011

Mobile is everywhere. Noting that a large majority of consumers are using smartphones are using them for shopping and getting in touch with businesses. Temsamani said that it’s not simply that people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.

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