A recent article in Marketing Week magazine says a stunning 78% of CEOs criticise their agencies for not being ROI driven and that marketers have “continuously failed” to prove marketing strategies and campaigns delivered business growth. What is going on here? Isn’t the whole point of marketing to drive business growth?
Brands can sponsor whole books in return for prominent placement in the edition, simply pledge to help books make it ‘over the line’ or even sponsor events. A number of high profile authors looking for new ways of engaging their audience have already successfully pitched their Unbound ideas including Monty Python’s Terry Jones, Kate Mosse, Red Dwarf’s Robert Llewellyn, Booker-shortlisted novelist Tibor Fischer and Jonathan Meades as well as many first-time authors
For professionals serious about business-to-business networking and marketing, one social media tool that’s now compulsory is LinkedIn. 2012 was a year of change for this networking website, with refreshed designs and some new tricks to help businesses make the best of it for promoting their brand and selling their products and services.
The objective of the launch is to change the way people buy tickets. AEG believe buying a ticket to see your favourite artist should be simple, convenient, fair and social. A poster launch campaign utilises QR codes linking the users’ smart phones to the AXS.com Facebook page. The QR codes are managed by BrandVoice Marketing Group’s specialist Mobile Marketing team.
From the launch hype to the actual product, I have had the feeling that something is missing from the new iPhone 5. The launch presentation itself lacked the old Steve Jobs fizz but I think that Steve himself would have had a problem talking up Apple’s latest baby when you compare it to the the host of other smartphones that are now around.