A second screen allows advertisers to benefit from a much deeper relationship with TV content. If used smartly, this can go way beyond a bit of TV sponsored branding either side of the main content and changes the consumer journey and experience. Both advertisers and programme producers need to adapt to this to get the full benefit. Not all TV is watched in the home environment. Watching football communally in your local pub is a social event. An event that offers brands a great way to engage socially in real time with potential customers.
Is this the end of the road for Aquascutum? We don’t think so. The rights to the brand in Asia are owned by a Hong Kong trading company. Expect to see another turnaround and re-imagining of classic “Britishness” which will then be sold back to us as the height of style. Think Mini and many more.
On Tuesday 27th March 2012 our specialist live music team spent the day with The Lysergic Suite in the Gibson Guitar studio filming an online gig. The interview with the band and a selection of songs from the gig will be used to build and extend the awareness of the Gibson brand to bands and aspiring musicians using social media and our extensive artist and fan network.
In order to effectively deliver a multi-channel strategy retailers and brands must not only grasp the opportunities that technology and social media offer but must ensure that their “brand voice” – the look, feel and tone of their content is consistent across all touch points. Avoid fragmented marketing communications at all costs to ensure a seamless customer experience.
Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.
Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.
Any business that still doesn’t recognise the power and reach of social media needs to watch this. This video is part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman.