Our blog, WE SAY

29 Jun . 2012

Trevor Bradford

Multi screen usage. Convergence of TV and online.

Social TV: The convergence of TV and online offers enormous opportunities

A second screen allows advertisers to benefit from a much deeper relationship with TV content. If used smartly, this can go way beyond a bit of TV sponsored branding either side of the main content and changes the consumer journey and experience. Both advertisers and programme producers need to adapt to this to get the full benefit. Not all TV is watched in the home environment. Watching football communally in your local pub is a social event. An event that offers brands a great way to engage socially in real time with potential customers.

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Our blog, WE SAY

12 Apr . 2012

Trevor Bradford

Gibson Guitars on-line Gig produced by Broccoli Events

Content creation and live music event for Gibson Guitars

On Tuesday 27th March 2012 our specialist live music team spent the day with The Lysergic Suite in the Gibson Guitar studio filming an online gig. The interview with the band and a selection of songs from the gig will be used to build and extend the awareness of the Gibson brand to bands and aspiring musicians using social media and our extensive artist and fan network.

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Our blog, WE SAY

23 Mar . 2012

Trevor Bradford

Multi channel marketing

Multi Channel Marketing: An overview of the issues and opportunities

In order to effectively deliver a multi-channel strategy retailers and brands must not only grasp the opportunities that technology and social media offer but must ensure that their “brand voice” – the look, feel and tone of their content is consistent across all touch points. Avoid fragmented marketing communications at all costs to ensure a seamless customer experience.

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Our blog, WE SAY

21 Mar . 2012

Trevor Bradford

The Magazine - Net-a-Porter's iPad app

Branded Content Creation – great iPad app by Net-a-Porter

Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.

Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.

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Our blog, WE SAY

Trevor Bradford

Drive traffic by blogging

Social Media Marketing: Blog to drive traffic

Here are few useful tips to drive traffic to your site using social media: The most important place on the web to put your content is in your own blog attached to your web site. View this as the building of an asset. If you are relevant and consistent it will pay dividends.

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