On Tuesday 27th March 2012 our specialist live music team spent the day with The Lysergic Suite in the Gibson Guitar studio filming an online gig. The interview with the band and a selection of songs from the gig will be used to build and extend the awareness of the Gibson brand to bands and aspiring musicians using social media and our extensive artist and fan network.
In order to effectively deliver a multi-channel strategy retailers and brands must not only grasp the opportunities that technology and social media offer but must ensure that their “brand voice” – the look, feel and tone of their content is consistent across all touch points. Avoid fragmented marketing communications at all costs to ensure a seamless customer experience.
Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.
Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.
Any business that still doesn’t recognise the power and reach of social media needs to watch this. This video is part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman.
Mobile is everywhere. Noting that a large majority of consumers are using smartphones are using them for shopping and getting in touch with businesses. Temsamani said that it’s not simply that people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.
In a recent study of 5000 users conducted by Orange it was found that 35% of UK tablet owners use their device as an alternative to TV watching various video on demand services and streamed content.
The study was conducted by TNS Research and covers user activity the UK, France, Spain and Poland , it also found that mobile browser usage is more popular than mobile apps for accessing the internet, the same as was concluded in the previous year.