Focus has only ever been a pale imitation of B&Q. In boom times maybe you can get away with that, everyone’s got a bit of money to spend on their home, credit is freely available and everybody gets a share.
But when times get tough, you need a compelling and distinctive customer proposition to earn your share of the hard-pressed consumer’s wallet. “We’re a bit like B&Q” just doesn’t cut it.
AOS Orwell was formed in 2011 following the merger of AOS (Africa Oilfield Services Ltd) and Orwell Oil & Gas International; two Nigerian-based oil service companies, creating the largest indigenous services company in the region. The new branding is supported by an animated logo, website, company literature and the use of QR codes on business cards that link to the website when scanned using a smartphone mobile code scanner app.
Shocking research findings show that only 34.8% of agencies view mobile as an important component of marketing communications. If Google is convinced of the importance of mobile then you better believe that mobile marketing isn’t the future – it’s the present.
There is a shift happening in how people are engaging with each other on-line and via their mobile devices. The last decade was all about the rise and ubiquity of social media, this decade is going to be all about games.
We believe that the predicted growth of cheaper smartphones is good news for mobile marketers as it will bring smartphone usage to a much wider audience, particularly in emerging markets.
Natalia Mesh Managing Director of our partners TNC, in Moscow, writes about the factors that…
The brief: create five films, all based around the same dialogue, but with completely different storylines. The films are shown on-line in a viewer that replicates the format of the TV. The quality of film and sound is superb. The technical achievement of faultless streaming the films without apparent buffering is also to be commended.
We believe that the live event is at the heart of the customer engagement process. – nothing beats being at a great gig and to feel part of the actual event. Technology is a key element in the mix – particularly the smartphone. I was at a show recently when the majority of the audience were as engaged in the filming and sharing the event in real as in watching the gig.
Great work by Hot Wheels – This is a wonderful example of using digital in the real world to create an exciting brand experience. The sheer scale of the 3D projection mapping is audacious. Click through to watch the video!
Why a great brand has to have a real history. Why harnessing a consumer passion is so important to drive brand inclusion. Why people like to share a passion. This personifies the BrandVoice mantra of engagement, dialogue and performance.
