Mobile is everywhere. Noting that a large majority of consumers are using smartphones are using them for shopping and getting in touch with businesses. Temsamani said that it’s not simply that people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.
In a recent study of 5000 users conducted by Orange it was found that 35% of UK tablet owners use their device as an alternative to TV watching various video on demand services and streamed content.
The study was conducted by TNS Research and covers user activity the UK, France, Spain and Poland , it also found that mobile browser usage is more popular than mobile apps for accessing the internet, the same as was concluded in the previous year.
Kicking off on the December 3rd and finishing on December 22nd, five of the UK’s best emerging bands a night will take to a specially constructed stage in London Piazza at The O2.
Four of the twenty nights are being managed by BrandVoice Marketing Group’s specialist events team. Working with The O2 is major coup for the talented young team who seem to have a magic touch when it comes to spotting new talent.