BrandVoice is delighted to announce the launch of The Nantucket Trading Company. New to the UK, the brand draws its inspiration from the beloved, classic style of New England and Nantucket Island in particular.

Nantucket Trading C. Tin & Logo

The natural colour palette is drawn from the island’s historic homes, iconic lighthouses, open harbours and dramatic beaches. BrandVoice created the brand identity and packaging and also worked with colour expert Prof. Clare Johnston of the Royal College of Art to develop the “Original Colours of New England” colour palette of sun-bleached whites, cranberry pond reds, sea grass greens, grey and sky blues and soft neutrals. The buildings on Nantucket Island have windswept weathered finishes with interiors that are a reflection of the natural elements outside such as wood, wicker and sisal which are reflected in this perennial collection.

The work of celebrated local resident of Nantucket and internationally famous photographer Cary Hazlegrove is also a major influence in the development of The Nantucket Trading Company brand and is used as the expression of the brand’s essential character. Cary says of her work:


“Surrounded by endless beauty and unique seasonal rhythms, the Nantucket landscape inspires me. For over thirty years I have collected images and gathered observations about my layered island existence. The beaches, moors, ponds, people, weather, and the light are constantly at my side as I photograph every corner of my Nantucket life. This love of capturing Nantucket with a camera has allowed me to assemble a library of Nantucket images that have found their way into eleven books, thirteen productions and numerous editorial pieces”.

© Cary Hazlegrove 

The Nantucket Trading Company’s Original Colours of New England paint range is available at 

For more information on branding, product development and ecommerce contact us at or call us on 020 8747 1167

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