The retailer Wickes has launched its first range of paint for the DIY home decorator. Famous for its vast range of trade products Wickes has ventured into consumer territory to compete directly with B&Q in the highly competitive home paint market. The Colour@Home brand was created by BrandVoice Marketing Group who were invited to work on the launch due to their huge experience in the DIY and paint categories.

BrandVoice reversed the Wickes chevron logo to become a house/home branding device. This clearly differentiated the range from the existing Trade range in store. The colour shows through the clear packaging to help selection at point of sale. BrandVoice also refreshed and updated the Trade range.

Wickes-Colour@Home-Pack crop

Wickes Colour Groups

The Colour@Home range has a great choice of colours with over 164 broken down into nine colour groups.

To view all colours and finishes here is the link to the Wickes website 

View the TV commercial below:

Wickes TV Commercial









For more information on branding and marketing consultancy contact us at or call us on 020 8747 1167

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