Aara’s Foods is on a mission to “lead a revolution in baby food by bringing ethically sourced, fresh, appetising and wholesome food to the next generation”. BrandVoice worked with founder and CEO Alia Arain on the brand strategy for Aara’s Foods, crafting the proposition and positioning and creating a distinctive “brand voice” for the brand.
Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. In fairness, He isn’t knocking digital but believes that social is a tiny part of it. Is he right? Read more here…
On Tuesday 27th March 2012 our specialist live music team spent the day with The Lysergic Suite in the Gibson Guitar studio filming an online gig. The interview with the band and a selection of songs from the gig will be used to build and extend the awareness of the Gibson brand to bands and aspiring musicians using social media and our extensive artist and fan network.
The brief: create five films, all based around the same dialogue, but with completely different storylines. The films are shown on-line in a viewer that replicates the format of the TV. The quality of film and sound is superb. The technical achievement of faultless streaming the films without apparent buffering is also to be commended.