Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. In fairness, He isn’t knocking digital but believes that social is a tiny part of it. Is he right? Read more here…
We are delighted that Bill Wallsgrove, our Head of Ideas, has been invited onto the Design Council “Sounding Board”. The Design Council says the aim of the new initiative is to ‘act as an open and inclusive platform to discuss design and contribute ideas and expertise’. The Design Council is aiming to improve its links with industry with the launch of a new ‘sounding board’ – an informal group of practising designers who will input feedback and ideas to the Design Council. The sounding board comprises 36 members with expertise including design, the built environment, business and technology.
Mobile is vital to on line retailers as a mobile optimised store and a fast mobile connection gives pure play retailers like Colour & Paint a chance to be included in an in-store price comparison and purchase decision even if they sell exclsively on line. Google Analytics show that 25% of all traffic to www.colourandpaint.com is from a mobile device.
Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.
Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.