Building Brand Brands In The Digital Space Workshop 2015

Posted by on Jun 3, 2015 in Blog | No Comments
Building Brand Brands In The Digital Space Workshop 2015

Over the last twelve months we have run a series of workshops for SMEs in collaboration with Brunel University as part of their Co-Innovate programme. The workshops cover a wide range of topics essential for smaller businesses to understand and master in order to be successful on line: • Traditional vs Modern marketing • First things first: […]

Is social media really as effective for business as the hipsters would have us believe?

Posted by on Mar 3, 2015 in Blog | No Comments
Is social media really as effective for business as the hipsters would have us believe?

Prof. Mark Ritson says social media is the greatest act of over selling in the history of marketing and that lazy inaccurate journalism is hugely biased in favour of social media. Let me start by saying I’m a big fan and a regular reader of his columns in Marketing Week. However I find it hard to […]