Our blog, WE SAY

28 Jan . 2014

Trevor Bradford

Design Council

Design Council celebrates its birthday as it reaches out to industry with ‘sounding board’

We are delighted that Bill Wallsgrove, our Head of Ideas, has been invited onto the Design Council “Sounding Board”. The Design Council says the aim of the new initiative is to ‘act as an open and inclusive platform to discuss design and contribute ideas and expertise’. The Design Council is aiming to improve its links with industry with the launch of a new ‘sounding board’ – an informal group of practising designers who will input feedback and ideas to the Design Council. The sounding board comprises 36 members with expertise including design, the built environment, business and technology.

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Our blog, WE SAY

21 Oct . 2013

Trevor Bradford

C&P Mobile site

Mobile web site for Colour & Paint

Mobile is vital to on line retailers as a mobile optimised store and a fast mobile connection gives pure play retailers like Colour & Paint a chance to be included in an in-store price comparison and purchase decision even if they sell exclsively on line. Google Analytics show that 25% of all traffic to www.colourandpaint.com is from a mobile device.

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Our blog, WE SAY

21 Mar . 2012

Trevor Bradford

The Magazine - Net-a-Porter's iPad app

Branded Content Creation – great iPad app by Net-a-Porter

Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.

Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.

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Our blog, WE SAY

16 Apr . 2011

Trevor Bradford

1302970965Screenshot2011-04-16at17.21.29

Mobile Marketing shocking research report

Shocking research findings show that only 34.8% of agencies view mobile as an important component of marketing communications. If Google is convinced of the importance of mobile then you better believe that mobile marketing isn’t the future – it’s the present.

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