Tag Archives: Digital marketing

Net-a-Porter are surely onto a winner with this iPad app as latest stats show that the number of sales conversions from visitors using a desktop device (including laptops) only marginally beat tablets (2.5% vs 2.3%) but that the basket value is significantly greater when shopped from a tablet: $80.00 vs $123.00 respectively.

Mobile phone conversion rates are as low as 0.6% indicating that the tablet format combines the best of both worlds and delivers a very engaging user experience.

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This article was written by Mark Alexander, Managing Director of Benchmark Retail Services. Benchmark and…

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We have an answer that is simple inexpensive and works for all phones that have a camera and a web browser. Our approach is based upon mobile web site technology and is very simple to implement.

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Shocking research findings show that only 34.8% of agencies view mobile as an important component of marketing communications. If Google is convinced of the importance of mobile then you better believe that mobile marketing isn’t the future – it’s the present.

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Natalia Mesh Managing Director of our partners TNC, in Moscow, writes about the factors that…

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The brief: create five films, all based around the same dialogue, but with completely different storylines. The films are shown on-line in a viewer that replicates the format of the TV. The quality of film and sound is superb. The technical achievement of faultless streaming the films without apparent buffering is also to be commended.

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Why a great brand has to have a real history. Why harnessing a consumer passion is so important to drive brand inclusion. Why people like to share a passion. This personifies the BrandVoice mantra of engagement, dialogue and performance.

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BrandVoice and Broccoli Events are promoting The Best Emerging British Bands Competition 2011. A brand sponsor is required for this fantastic customer engagement opportunity. TGI data indicates a total of around 46 million visits to music concerts in 2009, up by between a quarter and a third on 2005. The live music market is continuing to grow with Rock/Pop as the dominant music genre accounting for over 60% of total concert visits.

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To non-web masters search engine optimization sounds like a black art. Luckily it’s not too difficult to grasp even if you’re not very technical. Just review your web site against these six simple steps and see how well you are doing.

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Once you feel it, it sticks to you. It gets inside your guts, it becomes instinct. That’s why interactive advertising sticks to your brain. It builds peoples instincts and feeds their brain the brands message, associating feelings and emotions. No matter how technology evolves, the human being has always been the same since primordial times we will always learn by experience.

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